Graduate Certificate in Social Media Monitoring Tools

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Social Media Monitoring Tools: Master the art of online reputation management and social listening. This Graduate Certificate equips professionals with in-depth knowledge of leading social media monitoring platforms.

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About this course

Learn to utilize tools like Brandwatch, Sprout Social, and Hootsuite for data analysis and competitive intelligence. Ideal for marketing, PR, and communications professionals seeking advanced skills in social media analytics and crisis communication. Develop strategies for sentiment analysis, brand reputation management, and customer engagement. Gain a competitive edge by mastering these essential tools for today's digital landscape. Enroll now and transform your social media strategy!

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Course details

• Introduction to Social Media Landscape and Monitoring Needs
• Social Listening & Brand Monitoring Techniques
• Advanced Search Operators & Data Filtering
• Utilizing Social Media Monitoring Platforms (e.g., Brandwatch, Sprout Social)
• Sentiment Analysis & Interpretation of Social Data
• Data Visualization & Reporting for Social Media Insights
• Crisis Communication & Reputation Management on Social Media
• Ethical Considerations & Responsible Social Media Monitoring
• Competitive Analysis using Social Media Data
• Measuring ROI of Social Media Monitoring Efforts

Career path

Career Role (Social Media Monitoring) Description
Social Media Analyst Analyze social media data to identify trends, improve brand reputation, and measure campaign effectiveness. Requires strong analytical skills and proficiency in social media monitoring tools.
Digital Marketing Specialist (Social Media Focus) Develop and implement social media marketing strategies, using monitoring tools for performance analysis and campaign optimization. Strong understanding of various social media platforms is key.
Community Manager (Social Media) Manage and engage with online communities on various social media platforms. Uses monitoring tools to track conversations, address customer queries, and maintain brand voice.
Social Media Monitoring Specialist Expert in utilizing social media monitoring tools to track brand mentions, competitor activity, and industry trends. Responsible for generating insightful reports.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GRADUATE CERTIFICATE IN SOCIAL MEDIA MONITORING TOOLS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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