Professional Certificate in Facebook Ads Lead Generation

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Facebook Ads Lead Generation: Master the art of generating high-quality leads using Facebook's powerful advertising platform. This professional certificate program is designed for marketers, entrepreneurs, and business owners seeking to boost their sales and expand their customer base.

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About this course

Learn to create effective Facebook ad campaigns, target the right audience, optimize for conversions, and track your results using Facebook Ads Manager and analytics tools. Develop skills in lead nurturing, A/B testing, and budget management. Gain practical experience through hands-on exercises and real-world case studies. Improve your ROI and achieve your business goals with targeted Facebook ad strategies. Enroll today and unlock the potential of Facebook advertising!

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Course details

• Facebook Ad Account Setup and Optimization
• Understanding Facebook's Lead Generation Ads
• Targeting and Audience Creation for Lead Generation
• Creating High-Converting Lead Generation Ad Creatives
• Tracking and Analyzing Lead Generation Campaign Performance
• A/B Testing and Campaign Optimization
• Lead Nurturing Strategies and Integrations
• Budget Management and ROI Calculation
• Facebook Pixel Implementation and Tracking
• Compliance and Best Practices for Facebook Ads

Career path

Career Role Description
Facebook Ads Lead Generation Specialist Develop and execute Facebook ad campaigns focused on lead generation, optimizing for conversions and maximizing ROI. Requires strong analytical skills and knowledge of Facebook's advertising platform.
Digital Marketing Manager (Facebook Ads Focus) Oversee all digital marketing efforts with a strong emphasis on Facebook lead generation. Manage budgets, track performance, and report on key metrics. Experience in managing teams is beneficial.
PPC Specialist (Facebook Ads Expertise) Specialize in Pay-Per-Click advertising, primarily focusing on Facebook. Analyze campaign data, identify opportunities for improvement, and implement A/B testing strategies to boost lead generation.
Social Media Marketing Manager (Lead Gen Focus) Manage and execute social media strategies, with a core focus on driving leads through Facebook Ads. Create engaging content, build communities, and monitor campaign performance.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN FACEBOOK ADS LEAD GENERATION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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