Executive Certificate in Social Media Marketing Monitoring
-- viewing nowSocial Media Marketing Monitoring: Gain expertise in tracking and analyzing social media performance. This Executive Certificate equips marketing professionals and business leaders with essential skills in social listening.
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Course details
• Setting up Social Listening & Monitoring Tools
• Brand Mentions Tracking & Sentiment Analysis
• Crisis Communication & Reputation Management
• Influencer Marketing & Monitoring
• Data Analytics & Reporting for Social Media
• Legal & Ethical Considerations in Social Media
• Advanced Social Listening Techniques
• Measuring ROI of Social Media Monitoring
Career path
Career Role & Job Market Trends (UK) | Description |
---|---|
Social Media Marketing Manager | Oversees all aspects of a brand's social media strategy, including planning, content creation, and performance analysis. High demand, competitive salaries. |
Social Media Specialist | Creates engaging content and manages social media accounts. Strong growth in demand, good entry-level salary potential. |
Social Media Monitoring Analyst | Tracks brand mentions, analyzes social media data, and provides insights. Increasingly sought-after skillset, rising salaries. |
Community Manager | Builds and engages with online communities. Essential for brand loyalty, moderate salary range with growth potential. |
Influencer Marketing Specialist | Identifies and collaborates with influencers to promote brands. Rapidly growing field, competitive salaries and benefits. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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