Professional Certificate in Social Media Advertising Targeting

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Social Media Advertising Targeting: Master the art of precise audience reach. This Professional Certificate equips you with the skills to create highly effective social media campaigns.

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About this course

Learn advanced techniques in audience segmentation, targeting options, and campaign optimization. Ideal for marketers, entrepreneurs, and anyone seeking to leverage the power of social media marketing. Develop expertise in Facebook Ads, Instagram Ads, and other major platforms. Gain a competitive edge with data-driven strategies and measurable results. Boost your ROI and achieve your business goals through impactful social media advertising. Enroll today and unlock the potential of precise targeting! Explore the curriculum now.

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Course details

• Understanding Social Media Advertising Platforms
• Audience Research and Segmentation
• Targeting Options and Strategies
• Keyword Research and Implementation
• Creating Compelling Ad Creatives
• Setting Campaign Objectives and KPIs
• Budget Allocation and Optimization
• A/B Testing and Performance Analysis
• Social Media Advertising Policies and Compliance
• Measuring ROI and Reporting

Career path

Career Role Description
Social Media Marketing Manager (UK) Develop and execute social media strategies, manage campaigns, and analyze performance data for improved ROI. Requires expertise in social media advertising targeting and campaign management.
Digital Marketing Specialist - Social Media Ads (UK) Focus on social media advertising targeting, campaign creation, and budget allocation. Involves A/B testing, performance analysis, and reporting. Strong analytical skills essential.
Social Media Advertising Executive (UK) Execute social media advertising campaigns, manage budgets, and track key metrics. Collaborates with marketing teams and clients on campaign strategies.
PPC & Social Media Specialist (UK) Experienced in both PPC and social media advertising targeting. Manages multiple channels and campaigns, optimizing for conversions and ROI.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA ADVERTISING TARGETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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