Advanced Certificate in Social Media Advertising for Small Businesses
-- viewing nowSocial Media Advertising for small businesses is challenging. This Advanced Certificate provides the expertise you need.
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Course details
• Defining Target Audiences & Buyer Personas
• Campaign Planning & Budgeting
• Content Creation & Optimization for Social Media
• Paid Advertising Platforms (Facebook, Instagram, etc.)
• Social Media Analytics & Reporting
• Measuring ROI & Campaign Performance
• Legal & Ethical Considerations in Social Media Advertising
• Emerging Trends & Best Practices
Career path
Career Role | Description |
---|---|
Social Media Marketing Manager (Small Business) | Develop and execute social media strategies for small businesses, focusing on campaign management and performance analysis. Requires strong analytical skills and understanding of paid advertising platforms like Google Ads and Meta Ads. |
Social Media Specialist (SME Focus) | Create engaging content and manage social media accounts for small and medium-sized enterprises (SMEs). Experience with community management and content scheduling is essential. |
PPC Advertising Specialist (Small Business Clients) | Manage pay-per-click (PPC) advertising campaigns for small business clients, focusing on Google Ads and other platforms. Expertise in keyword research, bid management, and campaign optimization is vital. |
Digital Marketing Executive (Social Media Focus) | Contribute to the overall digital marketing strategy of a small business, with a major emphasis on social media advertising and engagement. Needs to be comfortable with data analysis and reporting. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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