Certified Professional in Social Media Marketing for HR Professionals

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Certified Professional in Social Media Marketing for HR Professionals empowers HR professionals to leverage social media's power for recruitment, employer branding, and employee engagement. This certification enhances your social media marketing skills, covering platforms like LinkedIn, Twitter, and Facebook.

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About this course

Learn content strategy, social listening, and analytics. Master best practices for talent acquisition and internal communications. Ideal for HR managers, recruiters, and anyone seeking to elevate their HR career with digital marketing expertise. Boost your professional profile and gain a competitive edge. Explore the program today and unlock your potential!

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Course details

• Social Media Strategy for HR: Defining goals, target audiences, and KPIs.
• Employer Branding & Recruitment on Social Media: Attracting top talent and building a positive employer reputation.
• Content Creation & Curation for HR: Developing engaging content that resonates with candidates and employees.
• Social Media Advertising for HR: Running effective recruitment campaigns on various platforms.
• Social Media Analytics & Reporting for HR: Measuring campaign performance and demonstrating ROI.
• Employee Advocacy Programs: Leveraging employee networks to amplify brand messaging.
• Social Media Compliance & Risk Management for HR: Understanding and adhering to legal and ethical guidelines.
• Crisis Communication on Social Media for HR: Managing negative feedback and reputational risks.
• Leveraging Social Listening for HR: Monitoring conversations and understanding employee sentiment.

Career path

Certified Professional in Social Media Marketing for HR: UK Job Market Outlook

Career Role Description
Social Media Recruiter Leveraging social platforms like LinkedIn to source and engage top talent, enhancing employer branding and candidate experience. Key skills: candidate sourcing, social media strategy, employer branding.
HR Social Media Manager Developing and executing social media strategies for HR, boosting employee engagement and managing company reputation online. Key skills: content creation, community management, social media analytics.
Talent Acquisition Specialist (Social Media Focus) Specializing in using social media for full-cycle recruitment, from job posting to offer negotiation. Key skills: social recruiting, applicant tracking systems, talent pipelining.
Digital HR Generalist Managing the full spectrum of HR functions with a strong focus on digital platforms and strategies. Key skills: HR technology, data analytics, digital transformation, social media management.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Social Media Strategy HR Communication Digital HR Trends Content Creation

Course fee

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Earn a career certificate

Sample Certificate Background
CERTIFIED PROFESSIONAL IN SOCIAL MEDIA MARKETING FOR HR PROFESSIONALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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