Postgraduate Certificate in Social Media Advertising for Small Business Owners
-- viewing nowSocial Media Advertising is key for small business growth. This Postgraduate Certificate empowers small business owners like you.
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Course details
• Defining Target Audiences and Buyer Personas
• Content Strategy and Planning for Social Media
• Paid Social Media Advertising Platforms (Facebook, Instagram, etc.)
• Creating Engaging Visual and Text Content
• Social Media Analytics and Measurement
• Building and Managing Social Media Communities
• Legal and Ethical Considerations in Social Media Advertising
• Case Studies and Best Practices
• Social Media Advertising Budget Management and ROI
Career path
Career Role | Description |
---|---|
Social Media Marketing Manager (Small Business) | Develop and execute social media strategies for small businesses, focusing on campaign management, content creation, and performance analysis. High demand for strong analytical and communication skills. |
Digital Marketing Specialist (SME Focus) | Manage digital marketing efforts, including social media advertising, across multiple platforms for small and medium-sized enterprises (SMEs). Requires proficiency in paid social advertising and analytics. |
Social Media Advertising Consultant | Provide expert advice and support to small businesses on social media advertising strategies, campaign optimization, and budget management. Strong client management and problem-solving skills are essential. |
Freelance Social Media Marketer | Work independently to manage social media accounts and advertising campaigns for multiple small business clients. Requires strong self-management and adaptability. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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