Executive Certificate in Social Media Advertising for Public Relations
-- viewing nowSocial Media Advertising for Public Relations: This executive certificate program equips PR professionals with the skills to master social media marketing strategies. Learn to develop effective social media campaigns, leveraging platforms like Facebook, Instagram, and LinkedIn.
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Course details
• Social Listening & Brand Monitoring
• Content Strategy & Creation for Social Media
• Paid Social Media Advertising Fundamentals
• Campaign Planning & Execution on Major Platforms (Facebook, Instagram, X (formerly Twitter), LinkedIn)
• Social Media Analytics & Measurement
• Crisis Communication & Reputation Management on Social Media
• Influencer Marketing & Collaboration
• Advertising Copywriting & Design for Social Media
• Legal & Ethical Considerations in Social Media Advertising
Career path
Career Role | Description |
---|---|
Social Media Marketing Manager (Public Relations) | Develop and execute social media strategies, manage campaigns, and analyze performance to enhance brand reputation and public image. Key skills include content creation, social listening, and crisis communication. |
Public Relations Specialist (Digital Marketing) | Craft and implement PR strategies leveraging digital channels. This includes social media engagement, media relations, and influencer marketing. Strong writing and communication skills are essential. |
Social Media Content Creator (PR & Advertising) | Generate engaging social media content aligned with PR objectives. Excellent storytelling abilities and a deep understanding of various social media platforms are crucial. |
Digital PR & Social Media Analyst | Analyze social media data to track campaign performance, measure ROI, and provide insightful reports for strategic decision-making. Proficiency in analytics tools is a must. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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