Advanced Certificate in Behavioral Economics for Online Customer Retention
-- viewing nowBehavioral Economics drives online customer retention. This Advanced Certificate is for you.
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Course details
• Prospect Theory & Loss Aversion in Online Marketing
• Framing Effects and Choice Architecture for Customer Loyalty
• Nudging Techniques for Increased Engagement and Retention
• Cognitive Biases and their Impact on Online Purchasing Decisions
• The Psychology of Pricing and its effect on Customer Lifetime Value
• Data Analytics and Behavioral Insights for Personalized Retention Strategies
• Designing Effective Customer Retention Programs based on Behavioral Economics
• Ethical Considerations in Applying Behavioral Economics to Online Marketing
Career path
Career Role (Behavioral Economics) | Description |
---|---|
Behavioral Economist (UK Market Research) | Analyze consumer behavior to optimize marketing strategies. High demand for quantitative skills. |
UX Researcher (E-commerce Behavioral Insights) | Improve online customer experience using behavioral insights, focusing on retention strategies. Strong analytical skills required. |
Data Scientist (Customer Lifetime Value) | Develop predictive models to forecast customer lifetime value and personalize retention efforts. Proficiency in programming languages essential. |
Marketing Analyst (Behavioral Targeting) | Utilize behavioral data to target online customers effectively, enhancing engagement and loyalty. Experience with A/B testing is a plus. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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