Certified Specialist Programme in Social Media Crisis Communication
-- viewing nowSocial Media Crisis Communication: Master the art of navigating online reputational threats. This Certified Specialist Programme equips professionals with practical strategies to manage social media crises effectively.
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Course details
• Crisis Communication Planning & Strategy Development
• Social Listening & Early Warning Systems
• Identifying & Assessing Social Media Threats
• Crafting Effective Crisis Communication Messages
• Managing Social Media Channels During a Crisis
• Engaging with Stakeholders & Influencers
• Measuring & Evaluating Crisis Communication Effectiveness
• Legal & Ethical Considerations in Social Media Crisis Communication
• Post-Crisis Recovery & Reputation Management
Career path
Career Role & Skill Demand (Social Media Crisis Communication) | Description |
---|---|
Social Media Manager (Crisis Communication) | Develops and implements proactive and reactive strategies for social media crises, focusing on reputation management and brand protection. High demand for strong communication and problem-solving skills. |
Communications Specialist (Digital Crisis) | Experienced in managing online reputation and navigating digital crises. Expertise in media relations and stakeholder engagement is crucial. Strong analytical skills are highly sought after. |
Public Relations Officer (Social Media Focus) | Handles social media crisis response, coordinating with internal and external stakeholders to mitigate reputational damage. Requires excellent writing, communication and crisis management abilities. |
Digital Marketing Manager (Crisis Mitigation) | Oversees digital marketing strategies during crises, ensuring consistent brand messaging and managing online sentiment. Deep understanding of SEO, SEM and social media analytics is essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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