Certificate Programme in Social Media Listening and Monitoring
-- viewing nowSocial Media Listening and Monitoring: Master the art of online brand reputation management. This Certificate Programme equips you with the skills to effectively track social media conversations.
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Course details
• Setting up Social Listening Tools and Technologies
• Identifying Key Metrics and KPIs
• Data Analysis and Interpretation
• Brand Reputation Management & Crisis Communication
• Competitive Analysis using Social Listening
• Social Media Sentiment Analysis
• Reporting and Presentation of Findings
• Ethical Considerations in Social Media Monitoring
• Case Studies and Best Practices
Career path
Career Role | Description |
---|---|
Social Media Analyst (UK) | Analyze social media data to understand brand perception, track trends, and inform marketing strategies. Requires strong listening and monitoring skills. |
Social Media Manager (UK) | Develop and execute social media strategies, creating engaging content while actively monitoring conversations and sentiment. Expertise in listening crucial for success. |
Digital Marketing Specialist (UK) – Social Media Focus | Integrate social media monitoring into broader digital marketing campaigns. Requires strong analytical skills and understanding of social listening tools. |
Brand Reputation Manager (UK) | Proactively monitor online conversations to protect brand reputation and manage crises. Expert in social media listening and real-time response. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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