Certificate Programme in Social Media Listening and Monitoring

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Social Media Listening and Monitoring: Master the art of online brand reputation management. This Certificate Programme equips you with the skills to effectively track social media conversations.

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About this course

You'll learn to analyze sentiment, identify influencers, and manage online crises. Designed for marketing professionals, PR specialists, and anyone needing to understand online brand perception. Learn to use advanced tools for data collection and reporting. Gain practical experience with social listening techniques and develop strategies for proactive engagement. Enhance your career prospects with this in-demand skill set. Enroll today and unlock the power of social media intelligence. Explore the programme details now!

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Course details

• Introduction to Social Media Listening and Monitoring
• Setting up Social Listening Tools and Technologies
• Identifying Key Metrics and KPIs
• Data Analysis and Interpretation
• Brand Reputation Management & Crisis Communication
• Competitive Analysis using Social Listening
• Social Media Sentiment Analysis
• Reporting and Presentation of Findings
• Ethical Considerations in Social Media Monitoring
• Case Studies and Best Practices

Career path

Career Role Description
Social Media Analyst (UK) Analyze social media data to understand brand perception, track trends, and inform marketing strategies. Requires strong listening and monitoring skills.
Social Media Manager (UK) Develop and execute social media strategies, creating engaging content while actively monitoring conversations and sentiment. Expertise in listening crucial for success.
Digital Marketing Specialist (UK) – Social Media Focus Integrate social media monitoring into broader digital marketing campaigns. Requires strong analytical skills and understanding of social listening tools.
Brand Reputation Manager (UK) Proactively monitor online conversations to protect brand reputation and manage crises. Expert in social media listening and real-time response.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Social Media Expertise Data Analysis Content Creation Reputation Management

Course fee

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Earn a career certificate

Sample Certificate Background
CERTIFICATE PROGRAMME IN SOCIAL MEDIA LISTENING AND MONITORING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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