Professional Certificate in Social Media Marketing Metrics

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Social Media Marketing Metrics: Master the art of measuring social media success. This Professional Certificate equips you with the skills to analyze key performance indicators (KPIs).

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About this course

Learn to track website traffic, engagement, and conversion rates. Understand social media analytics tools like Google Analytics and Facebook Insights. Ideal for marketing professionals, entrepreneurs, and anyone seeking to boost their social media ROI. Gain practical experience with data analysis and reporting techniques. Develop strategic decision-making abilities based on data-driven insights. Improve your social media strategy and achieve measurable results. Enroll today and unlock the power of data-driven social media marketing!

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Course details

• Social Media Marketing Fundamentals & Strategy
• Key Performance Indicators (KPIs) Across Platforms
• Measuring Website Traffic & Conversions from Social Media
• Analyzing Social Media Engagement & Reach
• Understanding Social Listening & Brand Sentiment
• Reporting & Data Visualization Techniques
• Attribution Modeling for Social Media Campaigns
• ROI Measurement & Budget Optimization
• Advanced Analytics Tools & Platforms

Career path

Job Title Description UK Salary Range (GBP)
Social Media Marketing Manager Develop and implement social media strategies, manage campaigns, and analyze performance metrics. Oversees team and budget. £35,000 - £70,000
Social Media Specialist Create engaging social media content, schedule posts, and monitor online conversations. Focus on organic reach and community management. £25,000 - £50,000
Social Media Analyst Analyze social media data to track campaign performance, identify trends, and provide actionable insights. Strong analytical and reporting skills. £30,000 - £60,000
Digital Marketing Executive (Social Media Focus) Contribute to broader digital marketing strategy with a strong focus on social media execution and reporting, working alongside SEO and PPC specialists. £28,000 - £55,000

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING METRICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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