Professional Certificate in Social Media Marketing Metrics
-- viewing nowSocial Media Marketing Metrics: Master the art of measuring social media success. This Professional Certificate equips you with the skills to analyze key performance indicators (KPIs).
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Course details
• Key Performance Indicators (KPIs) Across Platforms
• Measuring Website Traffic & Conversions from Social Media
• Analyzing Social Media Engagement & Reach
• Understanding Social Listening & Brand Sentiment
• Reporting & Data Visualization Techniques
• Attribution Modeling for Social Media Campaigns
• ROI Measurement & Budget Optimization
• Advanced Analytics Tools & Platforms
Career path
Job Title | Description | UK Salary Range (GBP) |
---|---|---|
Social Media Marketing Manager | Develop and implement social media strategies, manage campaigns, and analyze performance metrics. Oversees team and budget. | £35,000 - £70,000 |
Social Media Specialist | Create engaging social media content, schedule posts, and monitor online conversations. Focus on organic reach and community management. | £25,000 - £50,000 |
Social Media Analyst | Analyze social media data to track campaign performance, identify trends, and provide actionable insights. Strong analytical and reporting skills. | £30,000 - £60,000 |
Digital Marketing Executive (Social Media Focus) | Contribute to broader digital marketing strategy with a strong focus on social media execution and reporting, working alongside SEO and PPC specialists. | £28,000 - £55,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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