Executive Certificate in Social Media Marketing Listening
-- viewing nowSocial Media Marketing Listening: Master the art of social listening. This Executive Certificate equips you with essential skills for analyzing social media conversations.
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Course details
• Identifying Key Social Media Platforms for Listening
• Utilizing Social Listening Tools and Technologies
• Analyzing Social Data & Sentiment Analysis
• Competitive Social Media Listening & Benchmarking
• Crisis Management and Reputation Monitoring
• Leveraging Social Listening for Brand Insights
• Reporting and Presenting Social Listening Findings
• Integrating Social Listening into Marketing Campaigns
• Ethical Considerations in Social Media Listening
Career path
Job Role | Description | Salary Range (GBP) |
---|---|---|
Social Media Marketing Manager | Develop and execute social media strategies, manage campaigns, analyze performance, and report on key metrics. A leadership role focused on social media growth. | 35,000 - 65,000 |
Social Media Specialist | Create engaging content, schedule posts, monitor social media channels, and engage with followers. Hands-on role focusing on day-to-day social media activity. | 28,000 - 50,000 |
Social Media Analyst | Analyze social media data, track key performance indicators (KPIs), and provide insights to improve social media strategy. Data-driven role with a focus on insights and reporting. | 30,000 - 55,000 |
Community Manager | Build and nurture online communities, engage with followers, and manage social media reputation. Focuses on building relationships and fostering engagement. | 25,000 - 45,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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