Professional Certificate in Social Media Marketing Crisis Communication

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Social Media Marketing Crisis Communication: Master the art of navigating online reputational threats. This professional certificate equips you with essential skills to effectively manage social media crises.

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About this course

Learn to identify potential risks, develop crisis communication plans, and engage with stakeholders during online emergencies. Designed for marketing professionals, communication managers, and business owners, this program provides practical strategies and real-world case studies. Develop your expertise in brand reputation management, social listening, and message crafting. Gain confidence in responding to negative online sentiment and protecting your brand's image. Enroll today and become a skilled crisis communicator in the digital age. Explore the program now!

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Course details

• Understanding the Social Media Landscape and its Impact on Crisis Communication
• Identifying and Assessing Potential Crises
• Developing a Social Media Crisis Communication Plan
• Real-time Monitoring and Listening for Early Warning Signs
• Crafting Effective Messaging During a Crisis
• Engaging with Stakeholders and Managing Online Reputation
• Utilizing Social Media Analytics to Measure Crisis Impact
• Post-Crisis Analysis and Improvement Strategies
• Legal and Ethical Considerations in Social Media Crisis Communication
• Case Studies of Successful and Unsuccessful Crisis Responses

Career path

Job Role Description
Social Media Marketing Manager (Crisis Communication) Develops and implements crisis communication strategies across all social media platforms. Manages online reputation and mitigates negative publicity. High demand for strategic thinking and quick response skills.
Social Media Crisis Communication Specialist Specializes in identifying, assessing, and responding to social media crises. Provides real-time support and develops proactive strategies to prevent future incidents. Requires excellent communication and problem-solving skills.
Digital PR & Crisis Management Executive Combines social media management with broader public relations expertise. Focuses on building and protecting brand reputation during crises, using both online and offline channels. Strategic and analytical skills are paramount.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING CRISIS COMMUNICATION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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