Professional Certificate in Social Media Marketing Crisis Communication
-- viewing nowSocial Media Marketing Crisis Communication: Master the art of navigating online reputational threats. This professional certificate equips you with essential skills to effectively manage social media crises.
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Course details
• Identifying and Assessing Potential Crises
• Developing a Social Media Crisis Communication Plan
• Real-time Monitoring and Listening for Early Warning Signs
• Crafting Effective Messaging During a Crisis
• Engaging with Stakeholders and Managing Online Reputation
• Utilizing Social Media Analytics to Measure Crisis Impact
• Post-Crisis Analysis and Improvement Strategies
• Legal and Ethical Considerations in Social Media Crisis Communication
• Case Studies of Successful and Unsuccessful Crisis Responses
Career path
Job Role | Description |
---|---|
Social Media Marketing Manager (Crisis Communication) | Develops and implements crisis communication strategies across all social media platforms. Manages online reputation and mitigates negative publicity. High demand for strategic thinking and quick response skills. |
Social Media Crisis Communication Specialist | Specializes in identifying, assessing, and responding to social media crises. Provides real-time support and develops proactive strategies to prevent future incidents. Requires excellent communication and problem-solving skills. |
Digital PR & Crisis Management Executive | Combines social media management with broader public relations expertise. Focuses on building and protecting brand reputation during crises, using both online and offline channels. Strategic and analytical skills are paramount. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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