Professional Certificate in Social Media Marketing Strategy Evaluation
-- viewing nowSocial Media Marketing Strategy Evaluation: This professional certificate equips you with the skills to critically analyze social media campaigns. Learn to measure key performance indicators (KPIs) and return on investment (ROI).
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Course details
• Defining Marketing Objectives & KPIs
• Social Media Strategy Development & Planning
• Content Strategy & Creation for Various Platforms
• Social Media Advertising & Campaign Management
• Data Analytics & Performance Measurement
• Social Listening & Brand Reputation Management
• Influencer Marketing & Collaboration
• Crisis Communication & Risk Management on Social Media
• Ethical Considerations & Legal Compliance in Social Media Marketing
Career path
Career Role | Description |
---|---|
Social Media Marketing Manager (UK) | Develops and executes social media strategies, analyzes campaign performance, manages social media budgets and teams. High demand for strategic thinking and data analysis skills. |
Social Media Specialist (UK) | Creates engaging social media content, schedules posts, monitors social media channels, and interacts with followers. Requires strong content creation and community management skills. |
Digital Marketing Executive (UK) - Social Media Focus | Supports the overall digital marketing strategy with a strong focus on social media. Involves campaign execution, reporting, and collaboration across teams. Strong analytical skills needed. |
Social Media Content Creator (UK) | Focuses on creating high-quality, engaging social media content across various platforms. Requires creativity, visual storytelling and understanding of various social media trends. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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