Executive Certificate in Social Media Analytics Techniques

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Social Media Analytics: Master the art of data-driven decision-making. This Executive Certificate equips marketing professionals, business leaders, and data analysts with essential skills in social media analytics techniques.

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About this course

Learn to leverage social listening, sentiment analysis, and influencer marketing metrics. Understand key performance indicators (KPIs) and data visualization. Gain practical experience analyzing real-world social media data. Develop strategies to improve brand engagement and ROI. Boost your career with this in-demand certification. It's designed for professionals seeking to enhance their social media strategy and analytical abilities. Explore the program today and unlock your social media potential!

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Course details

• Introduction to Social Media Analytics & its Business Applications
• Social Listening and Brand Monitoring Techniques
• Data Collection & Web Scraping Methods for Social Media
• Social Media Data Cleaning and Preprocessing
• Sentiment Analysis and Opinion Mining
• Advanced Analytics Techniques: Predictive Modeling & Forecasting
• Visualizing Social Media Data & Creating Insightful Reports
• Measuring ROI of Social Media Marketing Campaigns
• Case Studies in Social Media Analytics
• Ethical Considerations in Social Media Analytics

Career path

Career Role Description
Social Media Analyst (UK) Analyze social media data to inform marketing strategies, using tools like Google Analytics and social listening platforms. High demand for data visualization skills.
Digital Marketing Manager (Social Media Focus) Develop and execute social media marketing campaigns, managing budgets and reporting on ROI. Requires strong social media analytics and campaign management skills.
Social Media Strategist (UK) Develop long-term social media strategies aligned with business objectives, leveraging data-driven insights for optimization. Expertise in social media analytics is paramount.
Data Scientist (Social Media Analytics) Extract and analyze large social media datasets to identify trends and generate actionable insights for businesses. Advanced statistical modeling and programming skills are essential.
Community Manager (with Analytics) Manage brand communities across social media, leveraging analytics to understand audience engagement and optimize content. Strong analytical capabilities and communication skills needed.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Social Media Listening Data Analysis Campaign Management Metrics Interpretation

Course fee

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Earn a career certificate

Sample Certificate Background
EXECUTIVE CERTIFICATE IN SOCIAL MEDIA ANALYTICS TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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