Professional Certificate in Social Media Tracking Techniques
-- viewing nowSocial Media Tracking Techniques: Master the art of online brand monitoring and social listening. This Professional Certificate equips you with essential skills in social media analytics.
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Course details
• Setting up Social Listening Tools and Dashboards
• Keyword Research and Competitive Analysis
• Sentiment Analysis and Brand Reputation Management
• Data Visualization and Reporting
• Measuring Social Media ROI and Campaign Performance
• Crisis Communication and Reputation Repair Strategies
• Legal and Ethical Considerations in Social Media Tracking
• Advanced Analytics and Predictive Modeling
• Social Media Tracking for Specific Industries (e.g., Healthcare, Finance)
Career path
Career Role | Description |
---|---|
Social Media Analyst (UK) | Analyze social media data to identify trends, track brand mentions, and measure campaign performance. Requires strong analytical and reporting skills. High demand. |
Social Media Manager (UK) | Develop and implement social media strategies, create engaging content, and manage social media channels. Strong communication & strategic planning skills are essential. Excellent career progression opportunities. |
Digital Marketing Specialist (Social Media Focus) (UK) | Utilize social media platforms for marketing purposes. Requires expertise in paid social media advertising, social listening, and community management. High salary potential. |
Social Media Strategist (UK) | Develop long-term social media strategies, aligning with overall business objectives. Requires expertise in data analysis, campaign planning, and team leadership. Competitive salary. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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