Professional Certificate in Social Media Tracking Techniques

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Social Media Tracking Techniques: Master the art of online brand monitoring and social listening. This Professional Certificate equips you with essential skills in social media analytics.

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About this course

Learn to utilize advanced tools for sentiment analysis and competitor research. Ideal for marketing professionals, analysts, and business owners needing data-driven insights. Develop expertise in data visualization and reporting. Understand social media listening strategies and best practices for effective tracking. Gain a competitive advantage by harnessing the power of social media data. Enhance your career prospects with this in-demand certification. Explore the program today and unlock the potential of social media intelligence!

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Course details

• Introduction to Social Media Landscape and its Data
• Setting up Social Listening Tools and Dashboards
• Keyword Research and Competitive Analysis
• Sentiment Analysis and Brand Reputation Management
• Data Visualization and Reporting
• Measuring Social Media ROI and Campaign Performance
• Crisis Communication and Reputation Repair Strategies
• Legal and Ethical Considerations in Social Media Tracking
• Advanced Analytics and Predictive Modeling
• Social Media Tracking for Specific Industries (e.g., Healthcare, Finance)

Career path

Career Role Description
Social Media Analyst (UK) Analyze social media data to identify trends, track brand mentions, and measure campaign performance. Requires strong analytical and reporting skills. High demand.
Social Media Manager (UK) Develop and implement social media strategies, create engaging content, and manage social media channels. Strong communication & strategic planning skills are essential. Excellent career progression opportunities.
Digital Marketing Specialist (Social Media Focus) (UK) Utilize social media platforms for marketing purposes. Requires expertise in paid social media advertising, social listening, and community management. High salary potential.
Social Media Strategist (UK) Develop long-term social media strategies, aligning with overall business objectives. Requires expertise in data analysis, campaign planning, and team leadership. Competitive salary.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA TRACKING TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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