Certificate Programme in Social Media and Public Opinion

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Social Media and Public Opinion: This certificate program equips you with the skills to navigate the complex world of online communication. Understand public sentiment analysis and master social listening techniques.

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About this course

Learn to create effective social media strategies for various platforms. Ideal for marketing professionals, communications specialists, and anyone seeking to understand and influence online conversations. Develop expertise in brand management, crisis communication, and data analytics within a social media context. Gain practical experience through engaging case studies and real-world projects. Enroll now and become a skilled social media strategist. Explore the program details today!

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Course details

• Introduction to Social Media and its Impact on Public Opinion
• Social Media Analytics and Measurement
• Public Opinion Formation and Measurement Techniques
• Social Media Listening and Brand Monitoring
• Crisis Communication and Reputation Management on Social Media
• Content Creation and Strategy for Social Media
• Social Media Advertising and Campaign Management
• Ethical Considerations and Responsible Use of Social Media
• Case Studies in Social Media and Public Opinion

Career path

Career Role (Social Media & Public Opinion) Description
Social Media Manager Develop and execute social media strategies, monitor public opinion, and engage with online communities. High demand in UK marketing sector.
Public Relations Officer (with Social Media Focus) Manage public image and reputation using social media platforms. Requires strong communication and crisis management skills. Growing need in UK businesses.
Social Media Analyst Analyze social media data to understand public opinion and trends, providing valuable insights for marketing campaigns. Significant demand in data analytics sector.
Digital Marketing Specialist (Social Media) Develop and implement comprehensive digital marketing strategies, with a focus on social media and public opinion engagement. A key role in modern marketing.
Community Manager Build and foster online communities around brands and products, managing public perception. Strong community engagement skills are essential.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE PROGRAMME IN SOCIAL MEDIA AND PUBLIC OPINION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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