Global Certificate Course in Social Media Listening Metrics
-- viewing nowSocial Media Listening Metrics: Master the art of data-driven decision-making. This Global Certificate Course equips you with the skills to effectively analyze social media data.
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Course details
• Defining Key Metrics & KPIs for Social Media
• Data Collection & Sources for Social Listening
• Sentiment Analysis & Brand Reputation Management
• Competitor Analysis using Social Media Data
• Measuring Engagement & Reach
• Crisis Management & Social Media Monitoring
• Reporting & Visualization of Social Media Data
• Ethical Considerations in Social Media Listening
• Advanced Analytics & Predictive Modeling
Career path
Career Role (Social Media Listening Metrics) | Description |
---|---|
Social Media Analyst | Analyze social media data to identify trends and insights, providing actionable recommendations for marketing and PR. High demand for data analysis and visualization skills. |
Digital Marketing Manager (Social Listening Focus) | Lead social media strategies, incorporating social listening to inform campaigns and optimize ROI. Requires strong strategic thinking and client management skills. |
Social Media Specialist (Metrics & Analytics) | Monitor social media channels, analyze performance metrics, and create reports for stakeholders. Expertise in social media platforms and analytical tools is essential. |
Data Scientist (Social Media) | Develop predictive models using social media data to understand consumer behavior and anticipate market trends. Advanced analytical and programming skills are required. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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