Graduate Certificate in Social Media Customer Relationship Management
-- viewing nowSocial Media Customer Relationship Management (CRM) is revolutionizing how businesses interact with customers. This Graduate Certificate equips you with the skills to manage and leverage social media platforms for effective CRM.
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Course details
• CRM Strategy & Implementation for Social Media
• Social Media Content Marketing & Engagement
• Crisis Communication & Reputation Management on Social Media
• Social Media Advertising & Campaign Management
• Data Privacy & Compliance in Social CRM
• Customer Journey Mapping & Social Media Integration
• Measuring ROI & Reporting in Social CRM
• Emerging Trends in Social Media CRM
Career path
Career Role | Description |
---|---|
Social Media Manager (UK) | Develop and execute social media strategies, manage community engagement, and analyze campaign performance. High demand for creative and analytical skills. |
Digital Marketing Specialist (UK) | Develop and implement integrated digital marketing strategies, leveraging social media for customer acquisition and retention. Requires strong CRM and analytics expertise. |
Community Manager (UK) | Build and nurture online communities, engage with customers on social media, and manage online reputation. Requires excellent communication and customer service skills. |
Social Media Analyst (UK) | Analyze social media data to identify trends, measure campaign effectiveness, and provide insights for strategic decision-making. Strong analytical and reporting skills are crucial. |
Customer Success Manager (Social Media) (UK) | Focuses on customer retention and satisfaction through proactive engagement on social media platforms. Requires empathy, problem-solving skills, and CRM expertise. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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