Postgraduate Certificate in Social Media Customer Engagement
-- viewing nowSocial Media Customer Engagement: Master the art of building thriving online communities. This Postgraduate Certificate equips you with advanced strategies for managing social media channels effectively.
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Course details
• Customer Relationship Management (CRM) in Social Media
• Social Media Content Strategy and Planning
• Crisis Communication and Reputation Management on Social Media
• Engagement Metrics and Reporting
• Social Media Advertising and Campaign Management
• Community Management and Moderation
• Legal and Ethical Considerations in Social Media
• Emerging Social Media Trends and Technologies
Career path
Career Role | Description |
---|---|
Social Media Manager (Customer Engagement) | Develops and executes social media strategies focused on customer interaction and building brand loyalty. Manages community engagement and responds to customer queries across various platforms. Requires strong communication and analytical skills. |
Digital Marketing Specialist (Social Media Focus) | Plans and implements digital marketing campaigns with a strong emphasis on social media engagement. Analyzes campaign performance, identifies trends, and optimizes strategies for maximum customer impact. Strong data analysis skills are crucial. |
Community Manager (Social Media) | Builds and cultivates online communities around a brand or product. Fosters engagement, manages online conversations, and resolves customer issues. Excellent communication and conflict resolution skills are vital. |
Social Media Analyst (Customer Insights) | Analyzes social media data to understand customer sentiment, identify trends, and inform business decisions. Produces reports on key metrics and provides insights to improve customer engagement strategies. Expertise in data analysis and visualization is essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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