Postgraduate Certificate in Social Media Customer Engagement

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Social Media Customer Engagement: Master the art of building thriving online communities. This Postgraduate Certificate equips you with advanced strategies for managing social media channels effectively.

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About this course

Learn to leverage social listening and data analytics to understand your audience. Develop content marketing expertise and cultivate genuine connections. Ideal for marketing professionals, customer service agents, and entrepreneurs seeking to enhance their digital marketing skills. Gain practical skills in crisis communication and community management. Boost your career prospects with a recognized qualification. Enroll today and transform your approach to social media customer engagement. Explore the program details now!

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Course details

• Social Media Listening and Analytics
• Customer Relationship Management (CRM) in Social Media
• Social Media Content Strategy and Planning
• Crisis Communication and Reputation Management on Social Media
• Engagement Metrics and Reporting
• Social Media Advertising and Campaign Management
• Community Management and Moderation
• Legal and Ethical Considerations in Social Media
• Emerging Social Media Trends and Technologies

Career path

Career Role Description
Social Media Manager (Customer Engagement) Develops and executes social media strategies focused on customer interaction and building brand loyalty. Manages community engagement and responds to customer queries across various platforms. Requires strong communication and analytical skills.
Digital Marketing Specialist (Social Media Focus) Plans and implements digital marketing campaigns with a strong emphasis on social media engagement. Analyzes campaign performance, identifies trends, and optimizes strategies for maximum customer impact. Strong data analysis skills are crucial.
Community Manager (Social Media) Builds and cultivates online communities around a brand or product. Fosters engagement, manages online conversations, and resolves customer issues. Excellent communication and conflict resolution skills are vital.
Social Media Analyst (Customer Insights) Analyzes social media data to understand customer sentiment, identify trends, and inform business decisions. Produces reports on key metrics and provides insights to improve customer engagement strategies. Expertise in data analysis and visualization is essential.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
POSTGRADUATE CERTIFICATE IN SOCIAL MEDIA CUSTOMER ENGAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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