Certificate Programme in Social Media Marketing for Public Relations
-- viewing nowSocial Media Marketing for Public Relations: This certificate program empowers PR professionals. Learn to leverage platforms like Facebook, Instagram, and Twitter for effective PR campaigns.
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Course details
• Social Media Listening and Analytics
• Content Creation and Curation for Social Media
• Social Media Advertising and Campaign Management
• Community Management and Engagement
• Crisis Communication and Reputation Management on Social Media
• Measuring and Reporting Social Media ROI
• Legal and Ethical Considerations in Social Media Marketing
• Social Media for Specific Platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
• Emerging Trends and Future of Social Media Marketing
Career path
Career Roles in Social Media Marketing & Public Relations (UK) | Description |
---|---|
Social Media Manager | Develop and execute social media strategies, manage content calendars, and analyze campaign performance. A key role in building brand awareness and engagement. |
Public Relations Specialist (Digital Focus) | Craft and disseminate compelling narratives across digital channels, building relationships with media and influencers. Expertise in crisis communication and reputation management is crucial. |
Social Media Marketing Executive | Responsible for planning, creating, and scheduling engaging social media content. Requires strong analytical skills to measure ROI and optimize campaigns. |
Digital PR & Content Marketing Manager | Develop and execute content marketing strategies that leverage PR tactics, and utilize social media to amplify reach and engagement. |
Community Manager (Social Media) | Engage directly with online communities, manage social media interactions, and build brand loyalty. Excellent communication and customer service skills are essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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