Executive Certificate in Media Planning

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Media Planning: Master the art of strategic media buying. This Executive Certificate equips media professionals and aspiring leaders with advanced skills in digital media, advertising campaign management, and data-driven decision making.

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About this course

Learn to optimize media budgets, utilize audience targeting techniques, and measure campaign effectiveness. Develop expertise in programmatic advertising, social media marketing, and search engine optimization (SEO). Target audience includes marketing managers, account executives, and anyone seeking to elevate their media strategy career. Elevate your career. Explore the Executive Certificate in Media Planning today!

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Course details

• Media Landscape & Measurement
• Strategic Media Planning & Buying
• Digital Media Planning & Optimization
• Data Analytics in Media
• Programmatic Advertising
• Media Budgeting & Negotiation
• Integrated Marketing Communications
• Client Management & Communication

Career path

Career Role Description
Media Planner (Digital) Develops and implements digital media strategies, leveraging data analytics for campaign optimization and ROI. Focuses on Search, Social, and Programmatic media planning.
Senior Media Strategist Leads media strategy development across multiple channels, providing expert guidance on campaign planning and budget allocation. Involves significant client interaction and leadership.
Media Buyer (Broadcast & Print) Negotiates media buys with various publishers and broadcasters, securing optimal pricing and inventory for traditional media campaigns (TV, radio, print).
Media Research Analyst Conducts market research and data analysis to inform media planning decisions, providing insights into audience behavior and media consumption trends. Key skills in data analysis and media research are essential.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
EXECUTIVE CERTIFICATE IN MEDIA PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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