Executive Certificate in Media Planning
-- viewing nowMedia Planning: Master the art of strategic media buying. This Executive Certificate equips media professionals and aspiring leaders with advanced skills in digital media, advertising campaign management, and data-driven decision making.
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Course details
• Strategic Media Planning & Buying
• Digital Media Planning & Optimization
• Data Analytics in Media
• Programmatic Advertising
• Media Budgeting & Negotiation
• Integrated Marketing Communications
• Client Management & Communication
Career path
Career Role | Description |
---|---|
Media Planner (Digital) | Develops and implements digital media strategies, leveraging data analytics for campaign optimization and ROI. Focuses on Search, Social, and Programmatic media planning. |
Senior Media Strategist | Leads media strategy development across multiple channels, providing expert guidance on campaign planning and budget allocation. Involves significant client interaction and leadership. |
Media Buyer (Broadcast & Print) | Negotiates media buys with various publishers and broadcasters, securing optimal pricing and inventory for traditional media campaigns (TV, radio, print). |
Media Research Analyst | Conducts market research and data analysis to inform media planning decisions, providing insights into audience behavior and media consumption trends. Key skills in data analysis and media research are essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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