Professional Certificate in Social Media Customer Relationship Management
-- viewing nowSocial Media Customer Relationship Management (CRM) is crucial for modern businesses. This Professional Certificate equips you with the skills to manage social media engagement and build strong customer relationships.
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Course details
• Customer Segmentation and Targeting on Social Media
• Social Media Crisis Communication and Management
• Building and Managing Social Media Communities
• Engaging with Customers on Social Media Platforms
• Measuring and Analyzing Social Media CRM Performance
• Social Media Advertising for CRM
• Social Media Customer Service Best Practices
• Legal and Ethical Considerations in Social Media CRM
• Utilizing Social Media Analytics Tools
Career path
Career Role | Description |
---|---|
Social Media CRM Manager (UK) | Develop and implement social media strategies, manage customer interactions, and analyze data to improve customer relationships. High demand for analytical and communication skills. |
Social Media Customer Service Specialist | Provide excellent customer service through various social media platforms, resolving issues and building positive brand relationships. Strong problem-solving and communication skills are essential. |
Community Manager (Social Media) | Cultivate and engage online communities, fostering brand loyalty and driving customer advocacy through social media. Requires excellent communication and community building skills. |
Social Media Analyst (CRM Focus) | Analyze social media data to understand customer sentiment, identify trends, and improve CRM strategies. Requires strong analytical and data interpretation skills. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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