Professional Certificate in Social Media Listening Best Practices

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Social Media Listening is crucial for brands today. This Professional Certificate in Social Media Listening Best Practices teaches you to leverage social media data effectively.

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About this course

Learn sentiment analysis, brand monitoring, and competitive intelligence techniques. Master social listening tools and analyze data for actionable insights. Designed for marketers, PR professionals, and business analysts. Gain skills to improve brand reputation, customer service, and strategic decision-making. Develop a robust social media strategy based on data-driven insights. Transform your social media approach with our comprehensive training. Enroll now and unlock the power of social listening!

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Course details

• Introduction to Social Media Listening & its Business Value
• Defining Objectives and Key Performance Indicators (KPIs)
• Choosing the Right Social Listening Tools & Technologies
• Data Collection, Analysis & Interpretation Techniques
• Identifying & Tracking Brand Mentions, Sentiment & Trends
• Crisis Management & Reputation Monitoring on Social Media
• Leveraging Social Listening for Market Research & Competitive Analysis
• Reporting & Communicating Social Listening Insights
• Best Practices for Ethical and Responsible Social Listening
• Case Studies & Practical Applications

Career path

Career Role Description
Social Media Listening Analyst Analyze social media data to understand brand perception and customer sentiment. A key role for improving customer experience and social media strategy.
Digital Marketing Manager (Social Media Focus) Develop and execute social media marketing campaigns, including social listening to inform strategy and measure ROI. Requires strong analytical skills and knowledge of social media best practices.
Social Media Strategist Craft and implement social media strategies that leverage social listening insights to drive engagement and achieve business goals. A high-level role requiring strong leadership skills.
Community Manager (Social Media) Manage online brand communities, monitoring social media conversations and responding to customer inquiries. Crucial for maintaining brand reputation.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA LISTENING BEST PRACTICES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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