Certified Specialist Programme in Social Media Listening for Public Relations

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Social Media Listening is crucial for effective Public Relations. This Certified Specialist Programme equips PR professionals and aspiring communicators with essential skills.

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About this course

Learn to leverage social listening tools for brand monitoring, crisis management, and competitive analysis. Master techniques for data analysis and sentiment analysis. Understand how to translate insights into actionable PR strategies. Develop your social media analytics expertise. Gain a competitive edge in the dynamic world of public relations. Enroll today and transform your PR approach. Become a certified expert in social media listening. Explore the programme now and unlock your PR potential!

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Course details

• Social Media Landscape and its Evolution
• Setting up Social Listening Strategies & Objectives
• Tools and Technologies for Social Listening
• Data Analysis and Interpretation for PR
• Identifying and Tracking Key Influencers
• Crisis Communication and Reputation Management using Social Listening
• Measuring the ROI of Social Listening Campaigns
• Ethical Considerations and Data Privacy in Social Listening
• Reporting and Presenting Social Listening Insights

Career path

Career Role: Social Media Listening Specialist (UK) Description
Social Media Analyst - Public Relations Analyze social media conversations to identify trends and sentiment impacting brand reputation; report findings to PR teams.
Social Media Intelligence Manager Lead social listening initiatives, defining strategies and KPIs for monitoring online conversations, managing a team, and providing actionable insights.
Community Manager & Public Relations Liaison Manage social media communities, engage with audiences, resolve issues, and align community management strategies with PR objectives.
Digital PR & Social Media Strategist Develop and implement PR strategies leveraging social media listening data; create engaging content and campaigns based on audience insights.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN SOCIAL MEDIA LISTENING FOR PUBLIC RELATIONS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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