Certified Specialist Programme in Social Media Listening for Public Relations
-- viewing nowSocial Media Listening is crucial for effective Public Relations. This Certified Specialist Programme equips PR professionals and aspiring communicators with essential skills.
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Course details
• Setting up Social Listening Strategies & Objectives
• Tools and Technologies for Social Listening
• Data Analysis and Interpretation for PR
• Identifying and Tracking Key Influencers
• Crisis Communication and Reputation Management using Social Listening
• Measuring the ROI of Social Listening Campaigns
• Ethical Considerations and Data Privacy in Social Listening
• Reporting and Presenting Social Listening Insights
Career path
Career Role: Social Media Listening Specialist (UK) | Description |
---|---|
Social Media Analyst - Public Relations | Analyze social media conversations to identify trends and sentiment impacting brand reputation; report findings to PR teams. |
Social Media Intelligence Manager | Lead social listening initiatives, defining strategies and KPIs for monitoring online conversations, managing a team, and providing actionable insights. |
Community Manager & Public Relations Liaison | Manage social media communities, engage with audiences, resolve issues, and align community management strategies with PR objectives. |
Digital PR & Social Media Strategist | Develop and implement PR strategies leveraging social media listening data; create engaging content and campaigns based on audience insights. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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