Advanced Skill Certificate in Social Media Listening for Competitive Analysis

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Social Media Listening for competitive analysis is crucial in today's digital landscape. This Advanced Skill Certificate equips you with expert-level techniques to leverage social media data.

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About this course

Learn to track brand mentions, analyze sentiment, and identify competitor strategies. Master social listening tools and data analytics for actionable insights. Ideal for marketing professionals, business analysts, and anyone needing a competitive edge. Gain a competitive advantage by understanding consumer perception and market trends. Develop data-driven reports and inform strategic decision-making. Enroll now and unlock the power of social media intelligence. Transform your understanding of competitive analysis.

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Course details

• Social Media Landscape & Competitive Analysis Fundamentals
• Defining KPIs & Setting Measurement Objectives
• Identifying & Tracking Key Competitors
• Utilizing Social Listening Tools & Technologies
• Sentiment Analysis & Brand Perception Monitoring
• Data Visualization & Reporting Techniques
• Competitive Benchmarking & Performance Evaluation
• Crisis Communication & Reputation Management on Social Media
• Strategic Insights & Actionable Recommendations
• Ethical Considerations & Data Privacy in Social Listening

Career path

Advanced Social Media Listening for Competitive Analysis: UK Job Market Insights

Job Role Description
Social Media Analyst (Competitive Intelligence) Analyze competitor strategies, identify emerging trends, and inform marketing decisions using social listening techniques. Requires advanced data analysis skills.
Digital Marketing Specialist (Social Listening) Develop and implement social media strategies based on insights gleaned from social listening platforms. Strong understanding of social media analytics essential.
Market Research Analyst (Social Media Focus) Leverage social listening data to understand customer preferences, brand perception, and competitive landscape. Expertise in qualitative and quantitative research methods is vital.
Brand Reputation Manager (Social Listening) Monitor brand mentions and sentiment across social media, proactively manage online reputation, and mitigate potential crises. Excellent communication and crisis management skills are key.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
ADVANCED SKILL CERTIFICATE IN SOCIAL MEDIA LISTENING FOR COMPETITIVE ANALYSIS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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