Executive Certificate in Social Media Listening for Marketing
-- viewing nowSocial Media Listening is crucial for modern marketing. This Executive Certificate equips marketing professionals and business leaders with essential skills in social media analytics.
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Course details
• Identifying Key Performance Indicators (KPIs) and Setting Measurement Goals
• Social Listening Tools and Technologies: A Comparative Analysis
• Data Collection, Aggregation, and Analysis Techniques
• Sentiment Analysis and Brand Reputation Management
• Competitive Intelligence Gathering and Benchmarking
• Crisis Communication and Reputation Repair using Social Listening
• Leveraging Social Listening for Product Development and Innovation
• Reporting and Visualization of Social Listening Data
• Ethical Considerations and Best Practices in Social Media Listening
Career path
Job Role & Social Media Listening Skills | Description |
---|---|
Social Media Marketing Manager (Digital Marketing, Social Listening) | Develops and executes social media strategies, leveraging listening data for campaign optimization and brand reputation management. |
Digital Marketing Analyst (Data Analysis, Social Media Analytics) | Analyzes social media data to identify trends, measure campaign effectiveness, and provide actionable insights for improved marketing ROI. Proficient in social listening tools. |
Social Media Strategist (Content Strategy, Social Listening) | Creates and implements social media strategies aligned with business objectives, using social listening to understand audience sentiment and inform content creation. |
Brand Manager (Brand Reputation, Social Media Monitoring) | Manages brand reputation across all social media channels, actively monitoring and responding to customer feedback and addressing online crises using social listening tools. |
Market Research Analyst (Consumer Insights, Social Listening) | Conducts market research using social listening to gather consumer insights, identify emerging trends, and inform product development and marketing strategies. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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