Executive Certificate in Social Media Listening for Certifications
-- viewing nowSocial Media Listening: Master the art of online conversation analysis. This Executive Certificate equips professionals with essential skills in social media analytics and brand reputation management.
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Course details
• Defining Objectives & KPIs for Social Listening
• Choosing the Right Social Listening Tools & Technologies
• Data Collection, Cleaning, and Analysis Techniques
• Sentiment Analysis & Brand Reputation Management
• Competitive Intelligence & Benchmarking
• Crisis Communication & Reputation Repair
• Identifying & Engaging Key Influencers
• Reporting & Presentation of Social Listening Insights
• Ethical Considerations & Data Privacy in Social Listening
Career path
Job Role | Description | Skills |
---|---|---|
Social Media Strategist | Develop and implement social media strategies, leveraging listening data for informed decision-making. | Social Media Listening, Strategy, Analytics, Content Marketing |
Community Manager (Social Media) | Manage online communities, engage with audiences, and analyze sentiment using social listening tools. | Social Media Listening, Community Management, Engagement, Customer Service |
Digital Marketing Analyst | Analyze social media data, identify trends, and optimize campaigns based on social listening insights. | Social Media Listening, Analytics, Data Analysis, Digital Marketing |
Social Media Intelligence Analyst | Gather and analyze social media data to identify risks and opportunities, providing actionable insights. | Social Media Listening, Data Analysis, Intelligence Gathering, Reporting |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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