Certified Specialist Programme in Social Media Listening Platforms
-- viewing nowSocial Media Listening Platforms: Master the art of social listening. This Certified Specialist Programme equips you with expert-level skills in using leading social media listening tools.
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Course details
• Key Social Media Listening Platforms: Functionality & Comparison
• Data Collection and Management Techniques
• Social Listening Analytics and Reporting
• Sentiment Analysis and Brand Monitoring
• Competitive Intelligence & Benchmarking using Social Listening
• Crisis Communication Management via Social Listening
• Ethical Considerations and Data Privacy in Social Listening
• Advanced Search Strategies and Boolean Operators
• Case Studies and Best Practices in Social Media Listening
Career path
Career Role | Description |
---|---|
Social Media Listening Analyst | Analyze social media data to understand brand perception, customer sentiment, and competitor activity. Requires strong data analysis and social media listening platform skills. |
Social Media Intelligence Specialist | Leverage social media listening tools to identify emerging trends, risks, and opportunities. Expertise in interpreting data and presenting actionable insights is crucial. |
Digital Marketing Manager (Social Listening Focus) | Develop and implement social media strategies using listening data to inform campaign creation, optimization, and measurement. Excellent communication and project management skills are essential. |
Social Media Strategist (Data-Driven) | Develop and execute holistic social media strategies grounded in insights gathered from social listening platforms. Demonstrate a proven ability to translate data into impactful strategies. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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