Professional Certificate in Social Media Listening for Crisis Management
-- viewing nowSocial Media Listening is crucial for effective crisis management. This Professional Certificate equips you with the skills to monitor social media channels for potential crises.
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Course details
• Identifying and Assessing Social Media Risks
• Developing a Social Media Crisis Communication Plan
• Real-time Social Media Monitoring and Alert Systems
• Engaging with Stakeholders During a Crisis
• Managing Negative Sentiment and Online Reputation
• Measuring the Effectiveness of Crisis Communication
• Case Studies in Social Media Crisis Management
• Legal and Ethical Considerations
• Advanced Techniques in Social Listening for Crisis Prevention
Career path
Career Role | Description |
---|---|
Social Media Crisis Manager | Develops and implements strategies for proactive social media listening and reactive crisis management. Monitors online conversations to identify and mitigate potential crises. A high-demand role requiring strong communication and analytical skills. |
Digital PR & Social Media Analyst | Analyzes social media data to inform PR strategies, tracks brand reputation, and identifies potential crises. Crucial for proactive social listening and reputation management. |
Social Media Specialist (Crisis Response) | Provides real-time support during online crises, responding to negative comments and managing the brand's online narrative. Requires exceptional communication and problem-solving skills. |
Community Manager (Crisis Focus) | Manages online communities and engages with stakeholders, particularly during periods of crisis. Requires strong social listening and communication skills. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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