Global Certificate Course in Social Media Listening for Public Relations
-- viewing nowSocial Media Listening is crucial for effective Public Relations. This Global Certificate Course equips PR professionals and aspiring communicators with essential skills.
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Course details
• Setting up Social Listening Strategies & Goals
• Identifying & Tracking Relevant Keywords, Hashtags & Conversations
• Utilizing Social Listening Tools & Technologies
• Analyzing Social Data: Sentiment Analysis & Trend Identification
• Crisis Communication & Reputation Management using Social Listening
• Measuring the ROI of Social Listening in PR Campaigns
• Ethical Considerations & Best Practices in Social Media Listening
• Case Studies: Successful Social Listening Strategies in PR
Career path
Career Role | Description |
---|---|
Social Media PR Manager (UK) | Develop and execute social media strategies, monitor brand reputation, manage social listening tools for insights. High demand, strong salary. |
Social Media Analyst (UK) | Analyze social media data, identify trends, produce reports for PR campaigns and strategic decision-making. Growing demand, competitive salary. |
Digital PR Specialist (UK) | Combine digital marketing & PR techniques; leveraging social listening for earned media opportunities and crisis management. High demand, excellent earning potential. |
Communications Manager (Social Media Focus) (UK) | Manage internal and external communication across social media channels, using listening data for improved messaging and stakeholder engagement. Growing demand, strong salary. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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