Certified Specialist Programme in Social Media Listening for Employee Engagement
-- viewing nowSocial Media Listening for employee engagement is crucial. This Certified Specialist Programme equips HR professionals, marketing managers, and communication specialists with practical skills.
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Course details
• Setting Up Social Listening for Employee Engagement
• Identifying Key Performance Indicators (KPIs) for Employee Engagement
• Analyzing Social Media Data for Employee Feedback
• Leveraging Social Listening Tools for Employee Insights
• Developing Actionable Strategies Based on Social Listening Data
• Measuring the Impact of Social Listening Initiatives
• Best Practices and Ethical Considerations in Social Media Listening for Employee Engagement
• Case Studies and Real-world Examples
• Crisis Communication and Reputation Management in the Context of Employee Engagement
Career path
Career Role (Social Media Listening & Employee Engagement) | Description |
---|---|
Social Media Analyst (Employee Engagement) | Analyze employee sentiment on social media platforms to improve internal communication and engagement strategies. Track key performance indicators (KPIs) and provide actionable insights. |
Community Manager (Internal Communications) | Build and nurture an engaging online employee community, fostering collaboration and positive employee experience through social media channels. |
Digital Marketing Specialist (Internal Branding) | Develop and execute social media campaigns to enhance internal branding and promote company culture, attracting and retaining top talent. |
Social Media Strategist (Employee Advocacy) | Develop and implement strategies for employee advocacy programmes on social media, boosting employer brand reputation and increasing recruitment efficiency. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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