Certified Specialist Programme in Social Media Listening for Employee Engagement

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Social Media Listening for employee engagement is crucial. This Certified Specialist Programme equips HR professionals, marketing managers, and communication specialists with practical skills.

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About this course

Learn to analyze social data. Understand employee sentiment. Master sentiment analysis and brand monitoring techniques. Improve internal communication and boost morale. Gain insights into employee experience. Develop actionable strategies to enhance engagement. Receive a globally recognized certification. Become a social listening expert. Unlock the power of social data. Enroll today and transform employee engagement!

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Course details

• Understanding Employee Sentiment Through Social Media
• Setting Up Social Listening for Employee Engagement
• Identifying Key Performance Indicators (KPIs) for Employee Engagement
• Analyzing Social Media Data for Employee Feedback
• Leveraging Social Listening Tools for Employee Insights
• Developing Actionable Strategies Based on Social Listening Data
• Measuring the Impact of Social Listening Initiatives
• Best Practices and Ethical Considerations in Social Media Listening for Employee Engagement
• Case Studies and Real-world Examples
• Crisis Communication and Reputation Management in the Context of Employee Engagement

Career path

Career Role (Social Media Listening & Employee Engagement) Description
Social Media Analyst (Employee Engagement) Analyze employee sentiment on social media platforms to improve internal communication and engagement strategies. Track key performance indicators (KPIs) and provide actionable insights.
Community Manager (Internal Communications) Build and nurture an engaging online employee community, fostering collaboration and positive employee experience through social media channels.
Digital Marketing Specialist (Internal Branding) Develop and execute social media campaigns to enhance internal branding and promote company culture, attracting and retaining top talent.
Social Media Strategist (Employee Advocacy) Develop and implement strategies for employee advocacy programmes on social media, boosting employer brand reputation and increasing recruitment efficiency.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN SOCIAL MEDIA LISTENING FOR EMPLOYEE ENGAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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