Career Advancement Programme in Digital Marketing Transformation
-- viewing nowDigital Marketing Transformation: This Career Advancement Programme is designed for marketing professionals seeking to upskill in the rapidly evolving digital landscape. Learn SEO, SEM, social media marketing, and data analytics.
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Course details
• Data Analytics & Measurement in Digital Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing & Management
• Content Marketing & Creation
• Paid Media Advertising (PPC, Social Ads)
• Email Marketing & Automation
• Marketing Automation & CRM Integration
• Digital Marketing Project Management
• Emerging Technologies in Digital Marketing (AI, VR/AR)
Career path
Career Role | Description |
---|---|
Digital Marketing Manager (SEO/SEM) | Lead and execute SEO/SEM strategies, driving organic and paid traffic growth for UK businesses. Requires advanced keyword research and analytics skills. |
Social Media Marketing Specialist | Develop and implement engaging social media campaigns across multiple platforms, boosting brand awareness and customer engagement in the UK market. Experience with social listening tools is a plus. |
Email Marketing Executive | Craft and deploy targeted email marketing campaigns, maximizing open and click-through rates. Proficient in email automation and campaign analytics. |
PPC Specialist (Pay-Per-Click) | Manage and optimize paid search advertising campaigns on Google Ads and other platforms, delivering strong ROI for UK clients. |
Data Analyst - Digital Marketing | Analyze website traffic, campaign performance, and other digital marketing data to identify trends and opportunities for improvement. Strong analytical and reporting skills required. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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