Certificate Programme in Social Media Listening Strategy
-- viewing nowSocial Media Listening Strategy: Master the art of online brand monitoring and sentiment analysis. This certificate program equips you with practical skills in social listening and data analytics.
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Course details
• Setting Up Social Listening Goals & Defining KPIs
• Choosing the Right Social Listening Tools & Technologies
• Data Collection & Analysis Techniques for Social Media
• Sentiment Analysis & Brand Reputation Management
• Identifying & Engaging with Key Influencers
• Crisis Communication & Management on Social Media
• Reporting & Visualizing Social Listening Data
• Case Studies in Effective Social Media Listening Strategies
• Ethical Considerations & Best Practices in Social Media Listening
Career path
Career Role | Description |
---|---|
Social Media Listening Analyst | Analyze social media data to understand brand perception, identify trends, and inform marketing strategies. Requires strong analytical and reporting skills. |
Social Media Strategist (with Listening Focus) | Develop and implement social media strategies, heavily incorporating social listening insights to optimize campaign performance and customer engagement. |
Digital Marketing Manager (Social Listening Expertise) | Oversees all digital marketing activities, with a specific focus on leveraging social listening data for improved campaign effectiveness and ROI. |
Market Research Analyst (Social Media) | Conduct market research using social media listening tools to gather consumer insights, track competitor activities, and identify emerging trends. |
Brand Reputation Manager (Social Media Monitoring) | Proactively monitor brand mentions and manage online reputation by addressing negative feedback and leveraging positive sentiment to strengthen brand image. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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