Certificate Programme in Social Media Listening Strategy

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Social Media Listening Strategy: Master the art of online brand monitoring and sentiment analysis. This certificate program equips you with practical skills in social listening and data analytics.

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About this course

Learn to utilize tools like Brandwatch and Talkwalker for effective social media monitoring. Ideal for marketing professionals, PR specialists, and anyone needing to understand online reputation management. Develop competitive intelligence and improve customer engagement strategies. Gain insights from social media data to inform business decisions. Enhance your career prospects with in-demand skills. Enroll today and transform your approach to social media.

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Course details

• Introduction to Social Media Listening & its Business Applications
• Setting Up Social Listening Goals & Defining KPIs
• Choosing the Right Social Listening Tools & Technologies
• Data Collection & Analysis Techniques for Social Media
• Sentiment Analysis & Brand Reputation Management
• Identifying & Engaging with Key Influencers
• Crisis Communication & Management on Social Media
• Reporting & Visualizing Social Listening Data
• Case Studies in Effective Social Media Listening Strategies
• Ethical Considerations & Best Practices in Social Media Listening

Career path

Career Role Description
Social Media Listening Analyst Analyze social media data to understand brand perception, identify trends, and inform marketing strategies. Requires strong analytical and reporting skills.
Social Media Strategist (with Listening Focus) Develop and implement social media strategies, heavily incorporating social listening insights to optimize campaign performance and customer engagement.
Digital Marketing Manager (Social Listening Expertise) Oversees all digital marketing activities, with a specific focus on leveraging social listening data for improved campaign effectiveness and ROI.
Market Research Analyst (Social Media) Conduct market research using social media listening tools to gather consumer insights, track competitor activities, and identify emerging trends.
Brand Reputation Manager (Social Media Monitoring) Proactively monitor brand mentions and manage online reputation by addressing negative feedback and leveraging positive sentiment to strengthen brand image.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE PROGRAMME IN SOCIAL MEDIA LISTENING STRATEGY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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