Certificate Programme in Social Media Listening Management
-- viewing nowSocial Media Listening Management: Master the art of online brand reputation and customer engagement. This certificate program equips you with the skills to effectively monitor, analyze, and respond to social media conversations.
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Course details
• Social Media Landscape & Platform-Specific Listening Strategies
• Setting up Social Listening Tools & Technologies
• Data Collection, Analysis & Interpretation Techniques
• Identifying & Tracking Key Performance Indicators (KPIs)
• Sentiment Analysis & Brand Reputation Management
• Crisis Communication & Management using Social Listening
• Competitive Intelligence & Benchmarking through Social Media
• Reporting & Presentation of Social Listening Insights
• Ethical Considerations & Data Privacy in Social Listening
Career path
Career Role | Description |
---|---|
Social Media Listening Analyst | Analyze social media data to understand brand perception, identify emerging trends, and inform marketing strategies. High demand for strong analytical and communication skills. |
Social Media Manager (with Listening Focus) | Oversee social media presence, incorporating social listening insights to optimize content and engagement. Requires both strategic thinking and practical execution skills. |
Digital Marketing Specialist (Social Listening) | Integrate social listening data into broader digital marketing campaigns, driving data-informed decision making. A key role in performance-based marketing. |
Social Intelligence Consultant | Provide expert social listening advice to clients, developing strategies and reports to improve their online reputation and marketing outcomes. Strong client management skills essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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