Certified Specialist Programme in Social Media Audience Targeting

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Social Media Audience Targeting: Master the art of precise audience selection for maximum impact. This Certified Specialist Programme teaches you effective strategies for identifying, segmenting, and engaging your ideal social media audience.

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About this course

Learn data-driven targeting techniques, including demographic, psychographic, and behavioral targeting. Develop expertise in utilizing social media analytics and advertising platforms like Facebook Ads and Instagram Ads. Ideal for marketers, entrepreneurs, and social media managers seeking to boost ROI and enhance brand visibility. Gain a competitive edge with certified skills in social media marketing. Enroll today and unlock the power of precise audience targeting!

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Course details

• Understanding Social Media Algorithms and their Impact on Targeting
• Audience Research and Persona Development
• Utilizing Social Media Platform Targeting Options (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Data Analytics and Measurement for Targeting Optimization
• Creating Compelling and Targeted Content
• Budget Allocation and Campaign Management for Targeted Advertising
• Legal and Ethical Considerations in Social Media Targeting
• A/B Testing and Campaign Iteration
• Advanced Targeting Techniques (Lookalike Audiences, Retargeting)
• Emerging Trends and Future of Social Media Targeting

Career path

Job Role Description Skills
Social Media Marketing Specialist Develop and execute social media strategies, focusing on audience targeting and engagement. Analyze campaign performance and optimize for better results. Audience Targeting, Social Media Analytics, Content Marketing, SEO
Digital Marketing Manager (Social Media Focus) Lead and manage social media marketing teams, overseeing campaigns, budgets, and reporting. Expertise in audience segmentation and data-driven decision making is crucial. Team Management, Budget Allocation, Data Analysis, Social Media Advertising, Audience Targeting
Social Media Strategist Craft comprehensive social media strategies aligned with business objectives. Specialize in audience research, persona development, and channel selection. Social Media Strategy, Audience Research, Market Analysis, Content Strategy, Audience Targeting
Paid Social Media Specialist Manage paid social media advertising campaigns across various platforms. Deep understanding of audience targeting options and campaign optimization techniques is required. Paid Social Media Advertising, Campaign Management, A/B Testing, Audience Targeting, Data Analysis

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN SOCIAL MEDIA AUDIENCE TARGETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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