Postgraduate Certificate in Social Media Listening Skills

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Social Media Listening is crucial for today's organizations. Our Postgraduate Certificate equips you with advanced skills in analyzing social media data.

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About this course

Learn sentiment analysis, brand monitoring, and competitive intelligence. Designed for professionals in marketing, communications, and public relations. Develop data visualization and reporting techniques. Gain practical experience through case studies and projects. Enhance your career prospects with in-demand expertise. This program offers flexible online learning. Transform your understanding of social media's power. Enroll now and unlock the potential of social media insights!

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Course details

• Introduction to Social Media Listening & its Applications
• Data Collection & Social Media Analytics Tools
• Sentiment Analysis & Brand Monitoring
• Qualitative & Quantitative Data Interpretation
• Competitive Analysis & Benchmarking
• Crisis Communication & Reputation Management
• Ethical Considerations & Data Privacy
• Visualizing & Presenting Social Media Insights
• Strategic Planning & Implementation of Social Listening Campaigns

Career path

Career Role (Social Media Listening) Description
Social Media Analyst Analyze social media data to identify trends and insights, informing marketing strategies. High demand for data analysis and reporting skills.
Social Media Manager Oversees all social media activity, including listening and response strategies. Requires strong communication and project management skills.
Digital Marketing Specialist Develops and implements digital marketing strategies, leveraging social media listening for campaign optimization and brand reputation management.
Brand Reputation Manager Monitors online brand mentions and manages online reputation, focusing on proactive crisis communication using social listening.
Market Research Analyst Conducts market research utilizing social media data for customer insights and new product development opportunities. Strong analytical and reporting skills.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Social Media Proficiency Data Analysis Content Curation Crisis Management

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Earn a career certificate

Sample Certificate Background
POSTGRADUATE CERTIFICATE IN SOCIAL MEDIA LISTENING SKILLS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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