Advanced Certificate in Social Capital and Digital Marketing

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Social Capital is your key to unlocking powerful digital marketing strategies. This Advanced Certificate program teaches professionals how to leverage online networks and relationships for successful digital campaigns.

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About this course

Learn to build and manage online communities. Master influencer marketing techniques. Understand the crucial role of social media analytics in measuring campaign performance. Ideal for marketing managers, entrepreneurs, and anyone aiming to enhance their digital marketing skills. Boost your career prospects by mastering the intersection of social capital and digital strategies. Explore the curriculum and enroll today!

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Course details

• Understanding Social Capital: Theory and Application
• Digital Marketing Fundamentals: Strategy and Planning
• Social Media Marketing for Social Capital Building
• Content Marketing and Storytelling for Social Impact
• Data Analytics and Measurement in Social Marketing
• Influencer Marketing and Community Engagement
• Building Online Communities and Networks
• Crisis Communication and Reputation Management
• Ethical Considerations in Digital Social Marketing
• Social Capital and Sustainable Development Goals (SDGs)

Career path

Career Role Description
Digital Marketing Manager (Social Media Focus) Develops and executes social media strategies, leveraging social capital for brand building and customer engagement. Manages social media campaigns and analyzes performance data. High demand in UK's thriving digital sector.
Social Media Strategist Creates and implements strategic social media plans. Analyzes trends, identifies key influencers, and monitors social media performance metrics. Requires strong understanding of social capital dynamics.
Community Manager (Social Media) Builds and nurtures online communities around brands and products. Engages with users, responds to queries, and fosters positive relationships. Essential for building social capital and brand loyalty.
Influencer Marketing Specialist Identifies and collaborates with influencers to promote brands and products. Manages influencer campaigns and measures their effectiveness. Strong understanding of social capital and networking crucial.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
ADVANCED CERTIFICATE IN SOCIAL CAPITAL AND DIGITAL MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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