Gender and Online Social Media Marketing

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Gender and Online Social Media Marketing explores the nuanced relationship between gender and effective social media strategies. This course targets marketers, entrepreneurs, and social media managers.

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About this course

Learn how gender identity influences online behavior and purchasing decisions. Understand audience segmentation by gender. Discover how to craft gender-inclusive content and avoid harmful stereotypes. Master targeted advertising techniques for reaching specific gender groups. Analyze social media analytics related to gender. Develop effective marketing campaigns that resonate across diverse genders. Boost your ROI by understanding gender dynamics in social media. Enroll now and transform your social media marketing approach. Unlock the secrets to successful, inclusive campaigns!

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Course details

• Understanding Gendered Online Behavior
• Targeted Advertising & Gender Segmentation
• Gender & Influencer Marketing
• Content Strategy for Different Gender Audiences
• Measuring Gender-Specific Campaign Performance
• Addressing Gender Stereotypes in Online Marketing
• Inclusivity and Representation in Social Media Campaigns
• Legal and Ethical Considerations of Gender in Marketing

Career path

Role Description
Social Media Manager (Female) Develops and executes social media strategies, manages content calendars, analyzes performance for female-focused brands in the UK.
Digital Marketing Executive (Female) Manages multi-channel digital marketing campaigns, including SEO, PPC, and social media, focusing on female audience engagement.
SEO Specialist (Male) Conducts keyword research, on-page and off-page optimization, and technical SEO audits for websites targeting male demographics in the UK.
Content Creator (Male) Creates engaging video, written, and graphic content for social media platforms and websites appealing to a male target audience.
Influencer Marketing Manager (Both) Identifies, manages, and collaborates with influencers to promote brands across social media platforms, targeting both genders.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GENDER AND ONLINE SOCIAL MEDIA MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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