Graduate Certificate in Social Capital and Social Media Marketing

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Social Capital and Social Media Marketing: A graduate certificate designed for professionals seeking to leverage online platforms for impactful social change and business growth. This program equips you with strategic communication skills and data analytics techniques for social media management.

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About this course

Learn to build online communities, understand social network analysis, and master digital marketing strategies. Ideal for marketers, non-profit leaders, and anyone aiming to boost brand awareness and foster meaningful connections online. Develop influencer marketing expertise and content creation skills. Advance your career and make a real-world difference. Explore the program today!

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Course details

• Social Capital Theory and Measurement
• Social Media Analytics and Data Interpretation
• Social Media Strategy Development and Implementation
• Building and Leveraging Online Communities
• Content Marketing and Storytelling for Social Media
• Influencer Marketing and Brand Advocacy
• Social Media Advertising and Campaign Management
• Crisis Communication and Reputation Management on Social Media
• Ethical Considerations in Social Media Marketing
• Measuring ROI and Reporting on Social Media Campaigns

Career path

Career Role (Social Capital & Social Media Marketing) Description
Social Media Marketing Manager Develop and implement social media strategies, manage social media accounts, and analyze campaign performance. High demand for strategic thinking and data analysis skills.
Community Manager (Social Capital Focus) Cultivate online communities, foster engagement, and build strong relationships with customers. Requires excellent communication and relationship-building social capital skills.
Social Media Analyst Analyze social media data to understand trends, consumer behavior, and campaign effectiveness. Data analysis and reporting skills are highly valued in this data-driven role.
Influencer Marketing Specialist Identify and collaborate with influencers to promote brands and products. Strong understanding of social media platforms and influencer marketing strategies is essential.
Content Creator (Social Media) Develop engaging and shareable content for social media platforms. Creative skills and understanding of social media best practices are key.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GRADUATE CERTIFICATE IN SOCIAL CAPITAL AND SOCIAL MEDIA MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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