Certified Specialist Programme in Social Media PR

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The Certified Specialist Programme in Social Media PR is a comprehensive course designed to equip learners with essential skills for career advancement in the dynamic field of social media public relations. This program emphasizes the importance of social media as a powerful PR tool, addressing industry demand for professionals who can leverage these platforms to build and maintain brand reputation.

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About this course

By enrolling in this course, learners gain expertise in strategizing, implementing, and managing effective social media PR campaigns that drive engagement, increase brand visibility, and foster positive public perception. They master the art of creating compelling content, understanding audience behavior, and analyzing campaign performance to optimize results continually. In addition, the course covers critical aspects of crisis management, legal compliance, and ethical considerations in social media PR, ensuring that graduates are well-equipped to navigate the complexities of this ever-evolving landscape. Upon completion, learners will possess a certified specialization that sets them apart as highly qualified professionals in high demand by top employers across industries.

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Course details

• Social Media Strategy & Planning
• Content Creation & Curation for Social Media
• Social Media Analytics & Measurement
• Social Media Listening & Engagement
• Crisis Communication & Reputation Management on Social Media
• Influencer Marketing & Collaboration
• Paid Social Media Advertising
• Social Media for Different Platforms
• Legal & Ethical Considerations in Social Media PR
• Social Media Reporting & Presentation

Career path

Certified Specialist Programme in Social Media PR: Career Roles & Trends (UK) Salary Range (£)
Social Media Manager: Develop and execute social media strategies, manage content calendars, and track performance using analytics tools. High demand for strategic thinking and creative content development. 25,000 - 45,000
Social Media PR Specialist: Build and maintain relationships with key influencers and journalists; create engaging press releases and media pitches leveraging social platforms. Strong communication & media relations skills are essential. 30,000 - 55,000
Digital Marketing Executive (Social Media Focus): Manage social media campaigns across various platforms, analyse campaign performance and generate reports to demonstrate ROI. Experience with paid social media advertising highly desirable. 28,000 - 48,000
Community Manager: Build and engage with online communities; respond to customer queries and manage social media reputation. Excellent communication and customer service skills are a must. 22,000 - 38,000

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN SOCIAL MEDIA PR
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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