Global Certificate Course in Social Media Listening Techniques

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Social Media Listening: Master the art of social media intelligence! This Global Certificate Course equips you with practical techniques for effective social media monitoring. Learn to analyze sentiment analysis, identify brand mentions, and track social media trends.

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About this course

Designed for marketers, researchers, and anyone needing to understand online conversations. Develop crucial skills in data analysis and competitive intelligence. Gain insights into customer opinions and improve your brand reputation management. Unlock actionable strategies to enhance your decision-making process. Enroll now and transform your understanding of online communities. Explore the course details and advance your career today!

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Course details

• Introduction to Social Media Listening & its Applications
• Setting up Social Listening Strategies & Goals
• Identifying Relevant Social Media Platforms & Data Sources
• Utilizing Social Listening Tools & Technologies
• Data Analysis & Interpretation Techniques
• Brand Monitoring & Reputation Management
• Competitive Analysis & Benchmarking
• Crisis Communication & Management using Social Listening
• Measuring ROI & Reporting on Social Listening Campaigns
• Ethical Considerations & Best Practices in Social Listening

Career path

Career Role Description
Social Media Analyst (UK) Analyze social media data to inform marketing strategies, track brand reputation, and identify consumer insights. High demand for data analysis and reporting skills.
Social Media Strategist (UK) Develop and implement social media strategies that align with business objectives, leveraging listening techniques to optimize campaigns and content. Requires strong communication skills.
Community Manager (UK) Engage with online communities, manage social media presence, and respond to customer feedback. Requires excellent social listening and communication abilities.
Digital Marketing Specialist (UK) - Social Media Focus Develop and execute digital marketing campaigns with a strong emphasis on social media. Uses social listening data for campaign optimization.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Social Media Navigation Data Analysis Content Strategy Crisis Management

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Sample Certificate Background
GLOBAL CERTIFICATE COURSE IN SOCIAL MEDIA LISTENING TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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