Graduate Certificate in Social Media Listening Tactics
-- viewing nowSocial Media Listening: Master the art of online conversation analysis. This Graduate Certificate equips professionals with advanced social media analytics skills.
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Course details
• Data Collection & Aggregation Methods
• Qualitative & Quantitative Data Analysis
• Social Listening Tools & Technologies
• Sentiment Analysis & Brand Monitoring
• Crisis Communication & Reputation Management
• Competitive Intelligence & Benchmarking
• Reporting & Visualization of Insights
• Ethical Considerations & Privacy in Social Listening
• Strategic Planning & Implementation of Social Listening Campaigns
Career path
Career Role | Description |
---|---|
Social Media Analyst (UK) | Analyze social media data to identify trends and insights, informing marketing strategies and brand reputation management. Requires strong social media listening skills. |
Digital Marketing Manager (Social Media Focus) | Develop and implement social media marketing campaigns, leveraging social listening data for campaign optimization and performance measurement. Deep understanding of social listening tactics is essential. |
Community Manager (Social Media) | Build and engage online communities, using social listening to understand community sentiment and respond effectively to customer needs and feedback. Social listening is integral to community management success. |
Social Media Strategist | Develop and execute comprehensive social media strategies, incorporating social listening for competitive analysis and campaign refinement. A core skill for effective strategy development. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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