Graduate Certificate in Social Media Listening Tactics

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Social Media Listening: Master the art of online conversation analysis. This Graduate Certificate equips professionals with advanced social media analytics skills.

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About this course

Learn to leverage sentiment analysis, brand monitoring, and competitive intelligence. Ideal for marketing, PR, and communications professionals seeking to improve strategic decision-making. Develop expertise in data visualization and reporting. Understand ethical considerations in social media research. Gain a competitive edge by understanding what your audience is saying. Enroll today and transform your social media strategy. Explore the program details now!

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Course details

• Social Media Landscape & Listening Fundamentals
• Data Collection & Aggregation Methods
• Qualitative & Quantitative Data Analysis
• Social Listening Tools & Technologies
• Sentiment Analysis & Brand Monitoring
• Crisis Communication & Reputation Management
• Competitive Intelligence & Benchmarking
• Reporting & Visualization of Insights
• Ethical Considerations & Privacy in Social Listening
• Strategic Planning & Implementation of Social Listening Campaigns

Career path

Career Role Description
Social Media Analyst (UK) Analyze social media data to identify trends and insights, informing marketing strategies and brand reputation management. Requires strong social media listening skills.
Digital Marketing Manager (Social Media Focus) Develop and implement social media marketing campaigns, leveraging social listening data for campaign optimization and performance measurement. Deep understanding of social listening tactics is essential.
Community Manager (Social Media) Build and engage online communities, using social listening to understand community sentiment and respond effectively to customer needs and feedback. Social listening is integral to community management success.
Social Media Strategist Develop and execute comprehensive social media strategies, incorporating social listening for competitive analysis and campaign refinement. A core skill for effective strategy development.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GRADUATE CERTIFICATE IN SOCIAL MEDIA LISTENING TACTICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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