Global Certificate Course in Social Media Monitoring Tools
-- viewing nowSocial Media Monitoring Tools: Master the art of social listening! This Global Certificate Course teaches you to leverage powerful social media analytics platforms. Learn to use tools like Brandwatch, Talkwalker, and Sprout Social.
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Course details
• Key Social Media Monitoring Tools and Platforms
• Setting up and Configuring Monitoring Dashboards
• Data Analysis and Interpretation Techniques
• Identifying and Tracking Relevant Keywords and Hashtags
• Sentiment Analysis and Brand Reputation Management
• Crisis Communication and Management using Social Listening
• Measuring ROI and Reporting on Social Media Monitoring Campaigns
• Ethical Considerations and Best Practices in Social Media Monitoring
• Advanced Techniques: Predictive Analytics and Social Listening for Business Intelligence
Career path
Career Role | Description |
---|---|
Social Media Monitoring Analyst (UK) | Analyze social media data to identify trends, monitor brand reputation, and provide actionable insights. High demand for data analysis and reporting skills. |
Social Media Manager with Monitoring Expertise (UK) | Manage social media presence while actively monitoring conversations, identifying potential crises, and optimizing strategies based on real-time data. Requires strong communication and strategic thinking. |
Digital Marketing Specialist - Social Media Monitoring (UK) | Develop and implement digital marketing campaigns, leveraging social media monitoring tools to track performance, identify target audiences, and refine strategies. Adept at using various analytics platforms. |
Social Media Intelligence Specialist (UK) | Collect, analyze, and interpret social media data to provide strategic insights for business decision-making. Expert in using advanced social listening and analytics tools. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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