Certified Professional in Social Media Analytics for Hospitality
-- viewing nowCertified Professional in Social Media Analytics for Hospitality equips hospitality professionals with essential social media analytics skills. Master social listening and sentiment analysis to understand guest perceptions.
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Course details
• Social Media Analytics
• Data Collection Methods for Social Media
• Social Media Metrics and KPIs
• Data Analysis Tools for Social Media
• Hospitality Industry Trends in Social Media
• Social Media Listening and Monitoring
• Social Media ROI and Cost-Benefit Analysis
• Social Media Data Visualization
• Social Media Ethics and Privacy
• Case Studies in Social Media Analytics for Hospitality
Career path
Career Role: Social Media Analyst (Hospitality) | Description |
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Social Media Manager - Luxury Hotels (UK) | Develop and execute social media strategies for high-end hotel brands, focusing on increasing brand awareness and driving bookings. Requires expertise in social media analytics and reporting. |
Digital Marketing Specialist - Restaurant Group | Manage social media campaigns across multiple restaurant locations, analyze performance data, and optimize strategies for improved customer engagement and ROI. Strong social media analytics skills essential. |
Community Manager - Travel Agency | Build and nurture online communities around a travel agency brand, responding to customer inquiries and monitoring social media sentiment. Data analysis and reporting are crucial for performance optimization. |
Career Role: Social Media Marketing Specialist (Hospitality) | Description |
Social Media Strategist - Boutique Hotel Chain | Develop and implement comprehensive social media strategies for a chain of boutique hotels, including content planning, campaign management, and performance analysis. Advanced social media analytics skills required. |
Content Creator & Analyst - Pub & Bar Group | Create engaging social media content and analyze performance data to optimize content strategy and maximize engagement for a group of pubs and bars. A good understanding of social media analytics tools is necessary. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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