Certified Specialist Programme in Community-Based Tourism Marketing
-- viewing nowCommunity-Based Tourism Marketing: This Certified Specialist Programme equips you with essential skills for promoting sustainable tourism. Learn effective digital marketing strategies and social media management for community tourism businesses.
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Course details
• Principles of Sustainable Tourism
• Tourism Product Development and Packaging
• Digital Marketing for Community-Based Tourism
• Storytelling and Brand Building for CBT
• Financial Management and Business Planning for CBT
• Legal and Regulatory Frameworks for Tourism
• Monitoring and Evaluation of CBT Initiatives
Career path
Career Role | Description |
---|---|
Community Tourism Marketing Manager | Develops and executes marketing strategies for community-based tourism initiatives, leveraging digital platforms and traditional media. Focus on sustainable tourism practices and community engagement. |
Sustainable Tourism Consultant | Advises tourism businesses and communities on sustainable tourism practices, integrating environmental, social, and economic considerations. Expertise in community-based tourism development. |
Ecotourism & Community Project Manager | Manages and coordinates ecotourism projects, ensuring alignment with community needs and environmental protection. Strong project management and stakeholder engagement skills are crucial. |
Tourism Marketing Specialist (Community Focus) | Specializes in marketing community-based tourism products and experiences to target audiences. Proficient in digital marketing and content creation. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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