Graduate Certificate in Social Media Evaluation
-- viewing nowSocial Media Evaluation: Master the art of measuring social media impact. This Graduate Certificate equips you with the skills to analyze social media data effectively.
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Course details
• Qualitative & Quantitative Research Methods for Social Media
• Social Media Listening & Brand Monitoring
• Campaign Evaluation & Reporting
• Influencer Marketing Analysis
• Ethical Considerations in Social Media Research
• Data Visualization & Presentation for Social Media
• Advanced Social Media Analytics Tools
• Crisis Communication & Reputation Management on Social Media
Career path
Career Role | Description |
---|---|
Social Media Analyst | Evaluate social media campaigns, track key performance indicators (KPIs), and provide data-driven insights for strategic decision-making. High demand for data analysis and reporting skills. |
Social Media Manager (with Evaluation Focus) | Manage social media presence, develop and implement strategies, and conduct in-depth performance evaluation using various analytical tools. Requires strong understanding of social media evaluation methodologies. |
Digital Marketing Specialist (Social Media Evaluation) | Develop and execute digital marketing campaigns, with a specific focus on social media performance measurement and optimization. Expertise in A/B testing and data visualization is crucial. |
Social Media Research Consultant | Conduct social media research using quantitative and qualitative methods, and provide actionable recommendations based on data-driven analysis. Requires strong analytical and communication skills. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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